Usability Testing

Discover how to bring your product close to the perfection with the usability testing ! Increase productivity, the sales and revenues. And reduce the costs!

What is usability testing?

Wikipedia says: Usability testing is a technique used to evaluate a product by testing it on users. It gives direct input on how real users use the system.
Usability testing focuses on measuring a human-made product’s capacity to meet its intended purpose. Usability testing measures the usability, or ease of use, of a specific object or set of objects.

When should you do usability testing?

Testing should be early and often. The earlier those problems are found and fixed, the less expensive the fixes are. As the project progresses, it becomes more and more difficult and expensive to make major design changes.
The more you test and change based on what you learn, the more confident you can be that the site will meet your objectives and your users’ needs when it is launched.

What are we looking for?

We first identify specific concerns and goals for that round of testing and develop the test to focus on those concerns and goals.
In a typical usability test, you want to:identify any usability problems that the product has collect quantitative data on participants’ performance determine participants’ satisfaction with the product.

What usability testing is not?

Simply gathering opinions on an object or document is market research rather than usability testing. Usability testing usually involves systematic observation under controlled conditions to determine how well people can use the product.
Rather than showing users a rough draft and asking, “Do you understand this?”, usability testing involves watching people trying to use something for its intended purpose.

What can you learn through usability testing?

In a typical usability test, you may want answers to these questions:

Are the test participants able to complete the task scenarios successfully?
Considering successfully completed tasks, how fast do participants do each task?
Considering successfully completed tasks, how many pages (clicks) does it take to complete each task?
Do participants perform well enough to meet the usability objectives?
How satisfied are participants with the site?
What changes are needed to make sure that the site will enable more users to perform more successfully

You might also have more specific questions. For example:

Do participants click to pages or do they use search?
What words do they use most when searching?
Is the search box in a good location and is it large enough for most of the words used?
Do the search results provide leads to quick answers to users’ questions?
When search results do provide answers, are the answers usually on the first page of results?
Does the search do a good job of detecting and helping to resolve typing errors?

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